Birds soaring in the sky have always fascinated me. I have admired the precision, meticulousness and the vision with which birds fly; this feeling making me visualize a Birds Eye as a dream for myself- a passion. Reaching greater heights- as we metaphorically say, has led me to associate success in life with relation to the flight of birds. And, this idea helped me to conceive my dream in the form of Birds Eye.

I wonder at the vision of an eagle as it swoops down from a height to target its prey on the ground. Of course, the prey remains at the mercy of the sharp claws of the eagle, but then, it inspires me to think differently. Just as the eagle spots its food on the ground from a great height, so do I envision a frame of vision on the ground from a height- something that makes me think of capturing the frame as an eagle would probably see it. One idea encouraged another, and yet another.and, here I am, giving shape to my childhood fascination of seeing the world with the eye and vision of a bird!

I learnt, unlearnt and relearn a lot of things with every experience I got in my life. Every experience has instilled in me values like meticulousness, precision, determination, and the will to follow my vision with passion. All the while, in these years, I saw myself following my dream of seeing with the eyes of a bird, and as Richard Bach wrote about Jonathan Livingston Seagull, I have learnt to believe in myself and in the height of my childhood dreams. I have learnt passion and thus, I am all geared up to bring the world to people differently- through Birds Eye.